show me that

main character energy

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Everyone who's been in business as long as I have has testimonials and portfolio pieces out the wazoo


let's be truthful, they're not why you're reading this
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This isn't about me.
You're here because you want to know I'm going to rock your world.

You need storytelling that works with a map for messaging that sticks. 

You want someone keen to get brain-deep in how you communicate, untangling the noise and sharpening every word. 

You want actual humans to fell hard for your brand; your voice, how you communicate with them, the whole damn thing. 

You should know, I've been at this business thing for longer than TikTok has been a thing.

Talk about dragging myself up from my bootstraps; I started with nothing, built a massively successful, world-renowned copywriting business, and helped over 10 thousand women learn to write their own copy. I wrote Sales Pages that brought in millions in a single launch. I owned teal (IYKYK).

For a long time, I was flying high. I won every single award there was to win. Then AI arrived, and suddenly everything I knew about my craft felt yuck. The easy route? Pivot, teach, churn out copy like a machine. The bold route? Pause (is 1 year still a pause?), rebuild, and return bigger, sharper, unapologetic. 

Human.

Fat bonus: this time I'm doing things exactly the way they should be.

Strategy first.
Messaging second.
Copy last.
But all working together to make your brand irresistible.

no zooms. no Fluff. Not a single moment of wasted time

1 hour messaging makeover

Sticky 60

Me, elbows-deep in your messaging. Untangling the clutter. Flipping every weak comm into something memorable. When I’m done, you get a messaging map that's so sticky, it's positively gooey.

Surprisingly:

Freo local, previous "lifelong" Hillbilly

Wearing another hat:

Penultimate boy dance mum to Australia's National Dancesport Champion

Currently Listening To:

My daughter's Green Witch Energy Spotify playlist or any musical, any day (WAAPA alum)

Fav Project:

Hugo Dances, our co-written children's book

if it makes a difference:

INFP T/19/20 EQ + Motivator (DISC) + Mediator/Diplomat, Advocate/Rescuer, Mentor/Teacher

On Sundays:

Collecting seaglass and throwing a stick into waves for a shaved Lagotto

I’m no unicorn. I’m just Jay. The artist previous known as burned out, scared, frustrated… and then rebuilt. I’m here to show you how to do the same with your brand. To step out of what no longer serves you and step into messaging that moves people, builds authority, and actually converts. 

Move over, baby us. Your brand’s voice has just been promoted. 

 

“…a standout speaker…”
“… total rockstar, goddess copywriter…”
“…I could listen to her fifty times over and not get bored and attendees of the event all agreed, they absolutely loved her…”
“One hour with Jay is equivalent to 8 regular human hours…”
“A copywriting workshop with a side of comedy”

these people love me, are you next?