Do you know what? I suck at PR.
I suck so hard at it I don’t even do it for myself. This press release below? It’s a hurriedly updated version of a great one I got back from a dear friend (and past copy student) Anna, from CreativeIQ, when I became an AusMumpreneur 2018 finalist.
I wasn’t even going to go attend the AusMumpreneur Awards.
It was the third year I’d been nominated and the third year I thought, “I don’t really…fit”. I wasn’t a million dollar business. I didn’t have staff. I’d only just started to dig us out of living just above the poverty line. And I wasn’t sure I was a Mumpreneur, a decent Mum some days, or an entrepreneur at all. And it was in Melbourne. And what would I wear? And who would I talk to? And TWO DAYS of conference?! Could my raging introvert cope?
And all those other reasons I’m sure you’ve told yourself you shouldn’t try for something too.
But then my husband said to me, “If this is a financial decision, think of it like this: if you go, and pick up just one client, that’s your airfare and accommodation paid for.”
I thought, “Hmmmmm”.
Then my business mate said, “If you’ve been nominated three years in a row, your people obviously want you to go, perhaps you should respect that”.
I thought, “Hmmmmmmm”.
My daughter said, “I reckon you could win that, Mum”.
I thought, “What if I could?”
So, I entered and am off to Melbourne to pitch to a panel of judges and answer their questions with (hopefully) statements that are carefully considered and make some semblance of sense. Thanks to my team, I have a fully functioning press release that I’ll share with you below.
Parkerville Mother of 3, Jay Crisp Crow, has just been named AusMumpreneur Of The Year in the WA Business Excellence category.
Jay started Crisp Copy from her dining room table just 3 years ago whilst working at a local private school. With no business background, but believing she was capable of creating something tailored to her family and abilities, Jay devised a five-year plan to build a business that could generate enough income to allow her to leave her school hours job. Within 2 years, business had sky-rocketed and she took the leap early and left her safe (but limited) job and officially became a business owner.
Jay somewhat surprised herself by becoming a multi award-winning copywriter, editor, and copy coach working with brands and businesses around the globe. Building an incredible career based on the art of writing words that sell, Jay has turned her love of stories and people into something she never thought possible – a sustainable, thriving business. She regularly teaches, presents, and speaks in Perth and online on everything copy and words.
After receiving word she was a finalist in her category, Jay travelled to Melbourne to pitch to 3 independent judges against a range of diverse businesses in the WA Business Excellence category.
Judge Karen McDermott, owner of Serenity Press, said the decision to award Jay as the winner of the award was unanimous,
“Jay stood out as a clear winner because not only is she a high achieving businesswoman who has built a strong brand profile, she also has a very powerful story that will inspire many fellow mums in business.”
Jay said, “Business is not easy and Crisp Copy has not always been a smooth ride – I’ve battled with the juggle of business and family, copycats, and creating a business structure around a long-term chronic illness. But overcoming these challenges have allowed me to embrace opportunities and experience greater success.”
Aside from delivering brilliant results for clients and creating a consistent income stream, one of Jay’s greatest successes has come from recognising the opportunity to leverage her natural skills as a teacher and sharing her knowledge and experience with other copywriters and business owners to allow them to elevate the quality of their own communications.
After all, the world needs more delicious words.
The AusMumpreneur Awards, presented by The AusMumpreneur Network, celebrate and recognise Australian mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation. The awards are designed to recognise the growing number of women who successfully balance motherhood and business in a way that suits their life and family.
Peace Mitchell, co-founder of AusMumpreneur said, “These awards are all about recognising the growing number of mums who are achieving outstanding business success while balancing motherhood.”
“We are delighted that Jay has won this award, she has created an outstanding business and is an inspirational role model and ambassador for mums in business everywhere. We wish her and all our amazing Ausmumpreneur Award winners every success in the coming year,” Peace said.
AusMumpreneur Network co-founder Katy Garner said, “The number of women starting businesses has continued to grow in the last 12 months. Of the 668,670 women operating a small business in Australia currently, a total of 47 per cent are mums with children at home. We are thrilled to be the number one community for mumpreneurs and proud to showcase the best and the brightest each year through these awards.”
It can be challenging to run a successful business whilst raising a family and Jay gives this advice for others thinking about starting their own enterprise,
“Know your values (and your family’s values) and stick to them like honey sticks to toast. Always, always check in with yourself and whether what you’re doing aligns with them – when there’s a mismatch, that’s when you can end up in the wrong place. You need to be ready to pivot when things aren’t working and try something different.”
Jay Crisp Crow
Yep, really my name