National WA Business Excellence Award – While Working From The Hallway

National WA Business Excellence Award – While Working From The Hallway

Do you know what? I suck at PR.

I suck so hard at it I don’t even do it for myself. This press release below? It’s a hurriedly updated version of a great one I got back from a dear friend (and past copy student) Anna, from CreativeIQ, when I became an AusMumpreneur 2018 finalist.

I wasn’t even going to go attend the AusMumpreneur Awards.

It was the third year I’d been nominated and the third year I thought, “I don’t really…fit”. I wasn’t a million dollar business. I didn’t have staff. I’d only just started to dig us out of living just above the poverty line. And I wasn’t sure I was a Mumpreneur, a decent Mum some days, or an entrepreneur at all. And it was in Melbourne. And what would I wear? And who would I talk to? And TWO DAYS of conference?! Could my raging introvert cope?

And all those other reasons I’m sure you’ve told yourself you shouldn’t try for something too.  

But then my husband said to me, “If this is a financial decision, think of it like this: if you go, and pick up just one client, that’s your airfare and accommodation paid for.”

I thought, “Hmmmmm”.

Then my business mate said, “If you’ve been nominated three years in a row, your people obviously want you to go, perhaps you should respect that”.

I thought, “Hmmmmmmm”.

My daughter said, “I reckon you could win that, Mum”.

I thought, “What if I could?”

So, I entered and am off to Melbourne to pitch to a panel of judges and answer their questions with (hopefully) statements that are carefully considered and make some semblance of sense. Thanks to my team, I have a fully functioning press release that I’ll share with you below.

*****

Parkerville Mother of 3, Jay Crisp Crow, has just been named AusMumpreneur Of The Year in the WA Business Excellence category.

Jay started Crisp Copy from her dining room table just 3 years ago whilst working at a local private school. With no business background, but believing she was capable of creating something tailored to her family and abilities, Jay devised a five-year plan to build a business that could generate enough income to allow her to leave her school hours job. Within 2 years, business had sky-rocketed and she took the leap early and left her safe (but limited) job and officially became a business owner.

Jay somewhat surprised herself by becoming a multi award-winning copywriter, editor, and copy coach working with brands and businesses around the globe. Building an incredible career based on the art of writing words that sell, Jay has turned her love of stories and people into something she never thought possible – a sustainable, thriving business. She regularly teaches, presents, and speaks in Perth and online on everything copy and words.

After receiving word she was a finalist in her category, Jay travelled to Melbourne to pitch to 3 independent judges against a range of diverse businesses in the WA Business Excellence category.

Judge Karen McDermott, owner of Serenity Press, said the decision to award Jay as the winner of the award was unanimous,

“Jay stood out as a clear winner because not only is she a high achieving businesswoman who has built a strong brand profile, she also has a very powerful story that will inspire many fellow mums in business.”

Jay said, “Business is not easy and Crisp Copy has not always been a smooth ride – I’ve battled with the juggle of business and family, copycats, and creating a business structure around a long-term chronic illness. But overcoming these challenges have allowed me to embrace opportunities and experience greater success.”

Aside from delivering brilliant results for clients and creating a consistent income stream, one of Jay’s greatest successes has come from recognising the opportunity to leverage her natural skills as a teacher and sharing her knowledge and experience with other copywriters and business owners to allow them to elevate the quality of their own communications.

After all, the world needs more delicious words.

The AusMumpreneur Awards, presented by The AusMumpreneur Network, celebrate and recognise Australian mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation. The awards are designed to recognise the growing number of women who successfully balance motherhood and business in a way that suits their life and family.

Peace Mitchell, co-founder of AusMumpreneur said, “These awards are all about recognising the growing number of mums who are achieving outstanding business success while balancing motherhood.”

“We are delighted that Jay has won this award, she has created an outstanding business and is an inspirational role model and ambassador for mums in business everywhere. We wish her and all our amazing Ausmumpreneur Award winners every success in the coming year,” Peace said.

AusMumpreneur Network co-founder Katy Garner said, “The number of women starting businesses has continued to grow in the last 12 months. Of the 668,670 women operating a small business in Australia currently, a total of 47 per cent are mums with children at home.  We are thrilled to be the number one community for mumpreneurs and proud to showcase the best and the brightest each year through these awards.”

It can be challenging to run a successful business whilst raising a family and Jay gives this advice for others thinking about starting their own enterprise,

“Know your values (and your family’s values) and stick to them like honey sticks to toast. Always, always check in with yourself and whether what you’re doing aligns with them – when there’s a mismatch, that’s when you can end up in the wrong place. You need to be ready to pivot when things aren’t working and try something different.”

Jay-crisp-crow-crisp-copy-signature

Jay Crisp Crow

Yep, really my name

If you’re here for the intuitive mix of done-for-you, make-you-cry copy or you want to learn all my secrets so you can DIY like a pro; sister, you’re in the right place. I’m a copywriter, editor, and copy consultant and coach for businesswomen ready to move away from the boring as bat poop churning out of content. Words that sound the same as everyone else’s. Bah humbug! I am terrible at writing my own blogs but smashing at writing for clients. I live in the Hills of Perth, WA, and work with women around the world through the technologically spiffy powers of t’internet. Yay for that!

I’m Not Sure I’m A Mumpreneur

I’m Not Sure I’m A Mumpreneur

Not a mompreneur either.

Not a blondepreneur, or femmepreneur, or even a bedpreneur.

In fact, I’m not even an entrepreneur,

in the pure sense of the term. But I am a business owner. A creative in business. And a mother.

(And a wife, a Musical Theatre nut, a Caesar Salad connoisseur, and a shiz-hot tap dancer.)

So, why do the media seem to love this term? This bundle of a label that perhaps takes the shine off what women in business who are also mothers do? Every time I’m in the paper I get a ‘mumpreneur’ thrown in for free. Does it belittle what I do? Does it mean I am a mother first and foremost and my purpose in life is raising children and my secondary objective is building a business?

When we live in a world where words matter so much, isn’t it time we took stock of the labels we allow?

Now, I fully respect the parents in business who embrace the term. Like taking your husband’s name, like joint bank accounts – I believe it’s a personal choice. Be an anythingyoulikepreneur if it tickles your fancy. And I think it’s been created with the best of intentions – like #girlboss – it means to shine a light on the brilliance of women who are managing two very distinct and important roles at one time.

But, I wonder if it does us a disservice.

(OK, and yes, when I read it it makes me throw up in my own mouth a bit.)

A little like ‘female author’

why are we not just ‘authors’ or ‘business owners’ or even plain old hot-as-heck entrepreneurs?

Does it put a less-than symbol in front of our enterprise? I think maybe it does.

The term-defenders question; “Don’t I think the experience of being a parent might make me a better business-woman?”

I think so. Do I know for sure? No, because I’ve been a Mum for 18 years and a small business owner for three and I’ve never performed the two roles separately.

In addition, all the experiences I’ve had in my life have also contributed to running a successful business; from years of Musical Theatre study to travelling the world and managing an illness. Maybe I should be a ‘disabilpreneur’? 

If I am a young woman without children am I a ‘girlpreneur’? If I do the writing well and the businessing acceptably should I be a ‘writerpreneur’? ‘Penpreneur’? ‘Storypreneur’?

As one of the women in my Crisp Copy Club asked; “Should I be a nannapreneur?”

Why the distinction?

I have authority and experience and expertise. It has a bit to do with raising (dragging up, some days) children. But, it probably has more to do with being a life-long writer with an excessive supply of empathy. It also has to do with being a wife, and a daughter of a very smart woman, and a friend of other clever women, and a student, and a traveller, and a thinker, and a doer, and a lover, and and and…

I am an awesome mother and a flying-by-the-seat-of-my-pants business owner and a wicked copywriter.

But all that adds up to ‘Writer with a Business’ to me.

I might rethink it when Richard Branson starts getting called a ‘dudepreneur’, or Channing Tatum gets labelled a ‘dadctor’, and people stop bleeding asking the Prime Minister of New Zealand if she feels guilty about taking maternity leave.

I don’t mind being labelled it in the media. I mean – positive PR – what’s not to love, lovers? I’ll admit; in every single release, it’s been mentioned in a positive way – a celebration of women and mothers and kicking butt in business. But I’m also willing to have a conversation about it. Not in a way that belittles mothers and every damn good thing they do. But in a way that equates the success of women in business with their own, personal accomplishments – beyond their ability to purposefully use their reproductive systems and then take care of their youngens.

Sometimes I worry it sets me apart from my divinely talented female business owning friends. The ones without babies. Does it make those of us who have made use of our wombs a bit insular? Does it make our enterprising women friends feel excluded? The women I’ve asked seem to intimate yes.

And that makes me like it even less.

If you want to be a mumpreneur, I will support you. One thousand, gazbillion percent. If you want me to call you Mrs Twiddle Pants of the Twenty First Century over emails, look, I’ll do that too.

And while I continue to choose to be unemployable and utilise my skills in branding and business and writing to create a life that imperfectly blends (not balances – because I believe that’s all a bit of BS) all the good stuff I have going on,

I know that you’ll be OK with me not being one.

 

Jay-crisp-crow-crisp-copy-signature

Jay Crisp Crow

Yep, really my name

If you’re here for the intuitive mix of done-for-you, make-you-cry copy or you want to learn all my secrets so you can DIY like a pro; sister, you’re in the right place. I’m a copywriter, editor, and copy consultant and coach for businesswomen ready to move away from the boring as bat poop churning out of content. Words that sound the same as everyone else’s. Bah humbug! I am terrible at writing my own blogs but smashing at writing for clients. I live in the Hills of Perth, WA, and work with women around the world through the technologically spiffy powers of t’internet. Yay for that!

Position Yourself As The Main Event, Not One Of The Chorus Line

Position Yourself As The Main Event, Not One Of The Chorus Line

So, I think at this point of the day we should play a drinking game.

Stick with me here.

Let’s all go to a random website. Ohhhh now, how about we try our own? And every time we read something like this:

Hi, I’m Lucy/Willow/Betsy

I’m a passionate yoga teacher/dog walker/coach working with women who want to reduce the overwhelm/ignite their inner light/so they can thrive/be inspired. 

I am genuine and authentic and original…

We take a shot.

How long before you think we’d be incapacitated? I estimate about 20 minutes, tops.

(Also, genuine and authentic mean the same damn thing, person I stole this copy from, and both are boring as bat poop.)

You know what?

There’s nothing actually wrong with any of these concepts.

Not fundamentally. And these good people, they mean them! They have businesses that are important to them, brands they’ve spent years and thousands developing, they have a gift and want to share it with the world.

The problem is sharing them with the world requires them to be on the internet.

And the internet is a noisy place.

And a LOT of people are singing exactly the same damn song.

Sounding exactly the same as your competitor gives you zero edge.

Find your own brand voice. Don’t be an echo of someone else’s. Because being in the chorus line has only ever paid peanuts. You want your brand to be front and centre stage with the big spotlight on you making the big noise and the bigger dollars.

#nomorechorusline

#nomoresafecopy

 

Have no idea how to start developing a brand voice? Click here and download a ten-minute exercise to build a foundational Word Bank – the first step to branded messaging brilliance.

Jay-crisp-crow-crisp-copy-signature

Jay Crisp Crow

Yep, really my name

If you’re here for the intuitive mix of done-for-you, make-you-cry copy or you want to learn all my secrets so you can DIY like a pro; sister, you’re in the right place. I’m a copywriter, editor, and copy consultant and coach for businesswomen ready to move away from the boring as bat poop churning out of content. Words that sound the same as everyone else’s. Bah humbug! I am terrible at writing my own blogs but smashing at writing for clients. I live in the Hills of Perth, WA, and work with women around the world through the technologically spiffy powers of t’internet. Yay for that!