The How Dare She? Series

In 2018, my (then) 15 year old daughter and I started How Dare She? a social enterprise dedicated to creating a platform where women were encouraged to do the things they’ve been told they shouldn’t. We wanted to be part of something that builds women up, not tears them down, and we wanted to amplify the voices of women you don’t always hear from. We did just that – delivering a platform, a process, and a (full mentoring, editing, and publishing) support crew for women who would have never otherwise told their story. This is one of those stories.

by Jacqui Alder​

Daring snuck up on me.

I now know it has always been there, nudging me – propelling me towards the freedom to be myself.

When I started work on an industrial site, I dared to wear men’s steel cap boots with a floral dress while they waited for stocks of women’s work gear – no, I didn’t walk up any ladders that day. Finishing the outfit off with a fluoro yellow high-vis vest was certainly a fashion statement. It was also another statement – they got the message. Oh, and the store was well stocked with women’s gear after that.

I thought things had changed a lot until I came to WA in the late 1990s. On the plus side, I finally had a female colleague on the leadership team. Though she had extra privileges; she worked in the administration office. I didn’t.

Instead, I dared to walk where no other woman had – through a crib room full of men whistling “God Save The Queen” while I went out to the back paddock to visit the Port-a-Loo. Progress. They’d been thoughtful enough to consider my needs and had arranged it especially for me. At least it saved me the driving up to the administration office when I need to … eehm … ‘go’.

Don’t get me wrong, I loved those times, and I loved the people I worked with. In the main, they were awkwardly respectful while coming to terms with having me around. Me? At the start, I was just plain awkward.

We all want to fit in, but how do you do that without turning into someone else?

Over time, I worked out my way of fitting in and still being myself.

Before coming to WA I was already aware of the rights and opportunities I had that my mother didn’t – by law, she had to resign her job when she married.

But the differences I noticed when I arrived in WA dared me to realise that things are different for women depending upon where they are, and the prevailing culture.

Since I wore my fetching fluoro floral ensemble, twenty years have zipped by.

For women in Australia much has changed for the better, yet there’s plenty of room for improvement. As I write this we’ve just marked the 105th International Women’s Day with the theme ‘Leave No Woman Behind’.

This means as much to the woman next door, as it does the woman in a third world country.

I am deeply concerned.

​Concerned that in some countries, women’s rights are stuck in the middle ages. While in other countries, decades of progress has been unravelled rapidly and with frightening ease. Concerned that the unprecedented rights and opportunities we currently have might suffer the same fate. Concerned that unless we’re careful, we may create a backlash which threatens our hard-won gains

Lately, I’ve dared to wonder what more can I do.

Many people are doing good work to challenge the status quo and fix ‘the system’. But what can I do? I’m not powerful or influential – am I?

So I’m daring, and I’m scared.

I’m daring to say what I think and accept the consequences.

I’m daring to say to all women – aspire for equality in terms of rights of opportunities.

Aspire to be equal to yourselves, not to men.

Aspire to be a positive role model for your daughters, sisters, and neighbours – then reach out a hand and help them aspire.

Aspire to challenge what needs to be challenged with fortitude, but with the respect you hope to receive.

My purpose, my cause, is to dare other women to be themselves, to create their own picture of success, and take baby steps towards it until those steps turn into strides. Until they stride up onto the stage of life and show other women that they can dare, too – dare to be themselves and change the world for the better, one woman at a time.

I dare.

Do you?

I’m Jay Crisp Crow

and I started a life-revolution with a need to write things, $0 in the bank, a borrowed laptop, and a disability – all driven by a desire for the amplification of women’s voices

Now, I teach women all over the world to write what they mean, sell all their things, and know that balance is absolute and utter balderdash

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Don’t Tell Me What To Do – The Podcast

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Loving the pants off…

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My labels include:

+ she/her

+  “Oi, Mum!” to three glorious humans including a rev-head, a world-changer CALD, LGBTQ+ (as she says, she belongs to most of the alphabet), and a ballroom dance loving small redhead

+ lover of a Viking

+ “High Priestess of copy” + “Australia’s conversion copywriting queen” (someone else said those things about me, so it’s OK to use it to label myself, even though I don’t really related to ‘building an empire’ – I’d much rather we all get to sit on a throne) at Crisp Copy

+ podcaster

+ speaker

+ fat-content + feisty + brave + tired + too much

+ don’t tell me what to do


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Women’s Business

Women’s Business

The How Dare She? Series In 2018, my (then) 15 year old daughter and I started How Dare She? a social enterprise dedicated to creating a platform where women were encouraged to do the things they've been told they shouldn't. We wanted to be part of something that...