Shall I let you in on a little
I rewrote my About page 174 times before I finally asked for help.
And About pages are my gig.
In fact, I have a business based on the fact that business owners would rather blow their laptop up in the microwave rather than write another (or first!) version of their About page. And yet here I was, knowing better, valiantly trying to do mine by myself.
Why is it so tough? Because often we’re too close to our own brilliance to recognise the shimmer.
Your About copy should be honest but polished, in your voice with a sheen of professionalism. It’s you on your best day.
I know not everyone has writer buddies they can flick overworked copy at, get back two tweaks, and finally feel good about a page.
So I wrote you this guide instead.
In this eBook I’ll step-by-step you through the sometimes bumpy road of telling your own story.
I’ll show you how to:
- give your reader what they want – an insight into what it’ll be like to work with you
- take the parts of your story that are relevant to your ideal client and showcase them in a way for maximum connection
- bravely state what your guiding values and ethics are
- build your authority in your industry
- uncover your brand voice
- and get your business story published!
Downloading the eBook will also get you an all access pass to my VIP list and includes copywriting tips you can implement on every page of your website.
Because no one should write their About page alone.
It’s my free gift to you. I’m nice like that.
“Throughout the copy, I heard you speaking directly to me and the message was so clear and easy to follow.” – Kate Bird – Image Consultant, Colour me Kate
“I loved this absolute gem of a guide, which clearly outlined how to write a fantastic About page!” – Jacqueline Palazzo – Kinesiologist, Jacqueline Palazzo
Want me to hold your hand?
You can book a one on one session with me, over Skype or Zoom, and I’ll go through the guide with you.
Give it a red hot crack first, then we can hack apart your draft and I’ll suggest edits.