So, I think at this point of the day we should play a drinking game.

Stick with me here.

Let’s all go to a random website. Ohhhh now, how about we try our own? And every time we read something like this:

Hi, I’m Lucy/Willow/Betsy

I’m a passionate yoga teacher/dog walker/coach working with women who want to reduce the overwhelm/ignite their inner light/so they can thrive/be inspired. 

I am genuine and authentic and original…

We take a shot.

How long before you think we’d be incapacitated? I estimate about 20 minutes, tops.

(Also, genuine and authentic mean the same damn thing, person I stole this copy from, and both are boring as bat poop.)

You know what?

There’s nothing actually wrong with any of these concepts.

Not fundamentally. And these good people, they mean them! They have businesses that are important to them, brands they’ve spent years and thousands developing, they have a gift and want to share it with the world.

The problem is sharing them with the world requires them to be on the internet.

And the internet is a noisy place.

And a LOT of people are singing exactly the same damn song.

Sounding exactly the same as your competitor gives you zero edge.

Find your own brand voice. Don’t be an echo of someone else’s. Because being in the chorus line has only ever paid peanuts. You want your brand to be front and centre stage with the big spotlight on you making the big noise and the bigger dollars.




Have no idea how to start developing a brand voice? Click here and download a ten-minute exercise to build a foundational Word Bank – the first step to branded messaging brilliance.


Jay Crisp Crow

Yep, really my name

If you’re here for the intuitive mix of done-for-you, make-you-cry copy or you want to learn all my secrets so you can DIY like a pro; sister, you’re in the right place. I’m a copywriter, editor, and copy consultant and coach for businesswomen ready to move away from the boring as bat poop churning out of content. Words that sound the same as everyone else’s. Bah humbug! I am terrible at writing my own blogs but smashing at writing for clients. I live in the Hills of Perth, WA, and work with women around the world through the technologically spiffy powers of t’internet. Yay for that!