When you hire me you are really purchasing years of my experience and boundless enthusiasm for new projects.
This blog lives here so you can check me out; my writing, what I stand for, and what drives me. (That way you don’t need to stalk me on Facebook).
Therefore, be prepared to read a bit about good business communication practice, marketing tips, advice on starting a blog, information on how best to use a copywriter, but also how to connect with teenagers, the importance of great lipstick on a bad day, how to rock what you’ve got, and other musings on this messy, glorious ride we are on.
Grab a coffee.
Come read my stories.
This photo isn’t artfully blurry. It’s actually a real time shot taken on my iPhone by my son when he was 2 1/2. Guess what I’m doing. Yep, starting a blog.
Balance Is Overrated
This blog was inspired by a presentation I was invited to give to the Motivating Mum's community on International Women's Day, 2017. I wanted to talk to you about balance ...because I think it’s balderdash And while maybe, yes, saying it’s a conspiracy to keep us...
read more
I’m Not Sure I’m A Mumpreneur
Not a mompreneur either. Not a blondepreneur, or femmepreneur, or even a bedpreneur. In fact, I’m not even an entrepreneur, in the pure sense of the term. But I am a business owner. A creative in business. And a mother. (And a wife, a Musical Theatre nut, a Caesar...
read more
Are You A Dodgy Wife? I Thought I Was Too
In my spare time (ha!) I stalk the Duggars and read blogs of polygamist Mormon women. ... I know. (If you've never binge-watched Big Love while considering which of your girlfriends you could bear to live with, you're missing out!) OK, it's partly because they...
read more
Position Yourself As The Main Event, Not One Of The Chorus Line
So, I think at this point of the day we should play a drinking game. Stick with me here. Let’s all go to a random website. Ohhhh now, how about we try our own? And every time we read something like this: Hi, I’m Lucy/Willow/Betsy I’m a passionate yoga teacher/dog...
read more
Don’t Give Up Your Day Job… Yet
Let me say this up front: I’m calling BS on a lot of those “I quit my job and within 6 months I’m making 7 figures a fortnight” stories. Who ARE those women? Some kind of entrepreneurial bandits? And what kind of message are they perpetuating? That if we only TRIED...
read more
Why And How To Communicate With Newsletter Subscribers (So They Don’t Yawn Or Delete)
In this day and age, there’s probably a million ways to talk to your clients, so you’re probably wondering: “Jay, what’s so special about an email list? Why can’t I just use social media? Word of mouth is working for me AOK, I don’t need to bend over backwards...
read more
Why I Can’t Meet You For a Quick Business Coffee
I am roaring through my inbox (still haven’t taken the time to set up the email filters like my business coach has taught me to), trying to maximise my writing time while handling incoming emails, upgrading my proposal document, and carefully scheduling every moment...
read more
5 Tips on Public Speaking for Scaredy Cats
When I originally launched Crisp Copy, I couldn’t imagine public speaking would become part of my business journey. The idea of speaking publicly, either in front of real, live humans or on the air, made my heart palpitate and mind race. And here’s the odd thing: with...
read more
Resourcing and Outsourcing
Last month I was invited to be a featured speaker at an upcoming Perth event. With 15 highly successful, professional women in business as my co-speakers, the event aims to encourage and empower women to re-enter the workforce. My topic is the only one geared towards...
read more
Disconnect to Reconnect
It’s 47 degrees in the shade and I’ve been awake since 5am fishing with my unexpectedly angling obsessed daughter. I’ve also taken my three-year-old swimming twice, all the while allaying his fears that Santa won’t find us in the ‘holiday caravan’, and had an in-depth...
read more
How Not To Use Your Facebook Friends for Networking
I was surprised when I started my business how many people just LOVED me at networking events. I mean, I’d go to these things, meet someone for less than ten minutes, swap cards and voila! They wanted to be my friend on Facebook. I must be likeable, right? It took me...
read more
Don’t Mess With Facebook Rules 101
Why Get Social In Business?
I often indulge in a little internal chuckle when I get a message or phone call that begins with “I stumbled across your business page in my Facebook feed...” Nope, you didn’t stumble. This was no accident. I put myself there. Right in your path. I often hear...
read more
Business Networking for Introverts
There’s a couple of women doing business in Perth. And man, are they doing business. I follow them on social media and I’ve met them a couple of times at various events. They’re super smart, funny, exciting women with great business concepts and just being near them...
read more
Who Did You Plan On Being?
I am a content writer, editor, social media savvy communicator, super mother and Hills enthusiast, but, when I was small, I wanted to be a lawyer, a musical theatre star and an internationally based roller skating waitress. Preferably all at once. As young people, we...
read more
Girl Boss – What Small Business Ownership Teaches My Daughter
When my 12-year-old daughter informed me of her life plan, all the ugly parts of my parenting came to the surface. Her (current) ideal includes buying a farm, rescuing donkeys, baking scones every day and bearing a whole tribe of babies whom she plans to homeschool....
read more
A Blog About A Bikini, and, well, Love
Before I began Crisp Crow Communications, I wrote an anonymous blog for a year. I didn't tell anyone I was publishing, I just wanted to gauge if people would even read what I wrote, and if they'd like it. This blog piece had an outstanding response. I guess it...
read more
Goodbye Safety Net, Hello Bugs. Why Motivation Doesn’t Work For Me, Especially When The Family Gets Gastro
It’s been a big week for Crisp Crow Communications. It’s been a big week for me too, as a business owner. This is the first week that my hours at my regular job are down to just a few. As of this week, I'm pretty much just relying on myself and my business. School...
read more
“You… UNLIKER!” Why Getting an ‘Unlike’ on your Facebook Business Page is A-OK!
I was checking my Facebook Business page insights this week and noticed that first little dip signifying someone had 'unliked' my page. In the past, being unliked may have just sent me into hysterics (internal hysterics mind): Why don’t they like me? What was so...
read more
Storytelling – Both Glorious and Dangerous
I love storytelling. My business is built on stories and my capacity to weave a likeable tale around a concept. The spiralling, uplifting dance of adventure draws me in and takes me travelling. I’m such a willing co-pilot in the shotgun seat. Beginning a business...
read more
How to Pick the Ideal 1st Speaking Clients (Actually, it was Just Luck!)
When I was first contacted about presenting at a local organisation’s annual luncheon my first thought was “But! I’m not ready!” Ironically, I was considering attending a speaking intensive that was set to begin that day. Although I’d sung in front of 8 thousand...
read more
3 Helpful Tips To Help You Get Unstuck
Feeling stuck?Here's a free #teamcrispycrow tip we all use: To Get Unstuck!Act unlike yourself. Behave in a way completely outside of regular. Do everything backwards for a day. Leave for work an hour early... Drop in to visit someone, take a walk, buy someone a...
read more
Guest Blogging – Complete with 1st Big Writer’s Block!
Picture this: I receive my first email from my new website less than four hours after it's live. It’s an offer. It’s a guest blog spot. It’s everything I could have hoped for and I am literally dancing with excitement. Immediately, I know what I’ll write about. It...
read more
Vulnerability in Business (Go #teamcrispycrow)
I read a really thought-provoking article on Anxiety in Business last week and how it’s hardly acknowledged. The article lead me on a merry trip down the rabbit hole of Google to read a few more. There seems to be a distinct lack of conversation about emotional and...
read more
6 Easy Steps to a Great Testimonial (Don’t Cringe – They’re Just Not That Awful)
Who cringes at writing a testimonial? In my regular job I wrote references for employees around ten times a year. Some of them were relief staff, some were long termers and all are looking forward to a new adventure with a healthy mix of trepidation and...
read more
3 Reasons I Am Distinctly Abled – The Underestimation of Disability in Business
Here’s a list (extensive but not exclusive) of things I am totally rocking at that will help your business: Using the resources I have to create something outstanding Time and energy management Ability to quickly tune into someone's needs and effectively communicate...
read moreStarting a blog?
Professional Copywriting skills, combined with natural empathy, means I step into your voice delivering powerful content that sounds like you.
Blogging is a powerful sales tool that is essential for all successful websites. However, it sometimes lives right at the bottom of our To Do lists. Why? Because once we were told we weren’t a good enough writer, or because we’d rather scrub the shower with a toothbrush. Why not stop beating yourself up about it and outsource to someone who adores it?
(Ahh, that’s me.)
I take the responsibility of regular blogging away so you can breathe out.
I guest or ghost (write as you) blog for your business using my expertise and your voice on any subject you like.
I write wellness, business, marketing, real estate, solar energy, meditation, salon, store, beauty, parenting and medical.
You can purchase my blogs as a one off, or buy in blocks of ten, have them delivered once a month and upload all at once, and get a mani/pedi.