When you hire me you are really purchasing years of my experience and boundless enthusiasm for new projects.
This blog lives here so you can check me out; my writing, what I stand for, and what drives me. (That way you don’t need to stalk me on Facebook).
Therefore, be prepared to read a bit about good business communication practice, marketing tips, advice on starting a blog, information on how best to use a copywriter, but also how to connect with teenagers, the importance of great lipstick on a bad day, how to rock what you’ve got, and other musings on this messy, glorious ride we are on.
Grab a coffee.
Come read my stories.
This photo isn’t artfully blurry. It’s actually a real time shot taken on my iPhone by my son when he was 2 1/2. Guess what I’m doing. Yep, starting a blog.
What’s Above The Fold And Why Should I Care About It?
If you’re planning to launch a smashing new website you might have heard this term bandied about. There’s a certain element that’s ‘above the fold’ and it’s a pretty important element of website design yet many people don’t know where the fold is, what’s meant to be...
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Don’t Give Up Your Day Job… Yet
Let me say this up front: I’m calling BS on a lot of those “I quit my job and within 6 months I’m making 7 figures a fortnight” stories. Who ARE those women? Some kind of entrepreneurial bandits? And what kind of message are they perpetuating? That if we only TRIED...
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The Debauched Double Space and Why You Should Ditch It In Website Copy
Ooooooh. Mention this issue on a Facebook digital business forum and watch it light up. “Noooooooo!” cry the learned-on-a-typewriter folk, “do NOT tell me I have to change this too!” Yep, that’s right. We’re tackling the age-old question: Do you put two spaces between...
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Why And How To Communicate With Newsletter Subscribers (So They Don’t Yawn Or Delete)
In this day and age, there’s probably a million ways to talk to your clients, so you’re probably wondering: “Jay, what’s so special about an email list? Why can’t I just use social media? Word of mouth is working for me AOK, I don’t need to bend over backwards...
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Why I Can’t Meet You For a Quick Business Coffee
It actually pains me. I am roaring through my inbox (still haven’t taken the time to set up the email filters like my business coach has taught me to), trying to maximise my writing time while handling incoming emails, upgrading my proposal document, and carefully...
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5 Tips on Public Speaking for Scaredy Cats
When I originally launched Crisp Crow Communications, I couldn’t imagine public speaking would become part of my business journey. The idea of speaking publicly, either in front of real, live humans or on the air, made my heart palpitate and mind race. And here’s the...
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Facebook’s New Business Page Format
Image: Woman mourns loss of old formatting that didn't have random letters of her business name on separate lines. Did you log onto your Facebook business page yesterday to find it's had a make over? The changes are rolling out now but yesterday’s update had some...
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DIY Copywriting? Oh, No! Here’s Why.
Words have power, we all know that. And because I love them, I'm going to get a little bit ranty about DIY copywriting. Come on up, there's room on my soapbox. If you’re a new business owner, you’ve probably been lured into a sexy new website along with some snappy...
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The Best Bits of Being a Freelance Writer
There are a lot of good reasons to be a freelance writer. A couple of my favourites might be walking the fifteen steps from my bed to my office – complete with uggie boots and messy bun. (I pass the kettle on the way. Bonus.) Freelancer writer folk are usually...
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What On Earth is SEO Writing?
Sometimes someone leans over to me at a workshop and whispers; "what the HECK is SEO writing and how do I do it?" SEO (Search Engine Optimization) can help your site climb up search engine results pages and catch the eye of more prospective customers and clients....
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What Is A Blog?
So, what is a blog? You've probably heard the term, unless you live in a sub region of… no, hang on, they have internet too. People talk about blogging, or they might reference their favourite blogs, or they might start talking about starting a blog. If you don’t have...
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Social Media Marketing Strategy – Why You Need One
Having an effective social media marketing strategy is an integral part of increasing the number of views your site receives and growing your audience. It may seem fairly straightforward, you just post a few things on Facebook or Twitter and people click on the links,...
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Don’t Use Punctuation to do a Word’s Job
If I tell you I have a thing against exclamation marks, will that bind you up so much you can’t Facebook message me anymore? Lookit, I like them. I even love them, in context. And on social media – AOK to exclamation mark the heck out of your content in a...
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What is Search Engine Optimization?
Search Engine Optimization = SEO. If you've been on the internet in the past decade, you've probably heard the term, at least in passing. And it sounds pretty spiffy. I mean, just say it out loud – Search Engine Optimization. I feel like that's the sort of thing that...
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Resourcing and Outsourcing
Last month I was invited to be a featured speaker at an upcoming Perth event. With 15 highly successful, professional women in business as my co-speakers, the event aims to encourage and empower women to re-enter the workforce. My topic is the only one geared towards...
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Guest Blog Series – Slow Business Growth
Welcome to an insight into self-doubt, success and striving from Psychotherapist (and Master Acronym Creator) Liz Scarfe. Every month I plan to bring you tools, tips and tricks from vibrant entrepreneurs, business women and other superheroes, to assist you on your...
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Disconnect to Reconnect
It’s 47 degrees in the shade and I’ve been awake since 5am fishing with my unexpectedly angling obsessed daughter. I’ve also taken my three-year-old swimming twice, all the while allaying his fears that Santa won’t find us in the ‘holiday caravan’, and had an in-depth...
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How Not To Use Your Facebook Friends for Networking
I was surprised when I started my business how many people just LOVED me at networking events. I mean, I’d go to these things, meet someone for less than ten minutes, swap cards and voila! They wanted to be my friend on Facebook. I must be likeable, right? It took me...
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Don’t Mess With Facebook Rules 101
Watching new clients finally getting enthusiastic about their Facebook Business pages is something I’ll probably never get bored of. Those first few nibbles of engagement, that first time someone ‘likes’ your page that isn’t a family member, that first all-important...
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Get Real – Verify Your Business Facebook Page
As much as we all complain about Facebook algorithms and changes, their mission has always been the same – to deliver what their ‘scroller’ wants in their feed. There are loads of ways to tackle the algorithm. Paid advertising is just one of the options. Fantastic...
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Guest Blog Series – Coping with not Coping
AKA Being an Entrepreneur Welcome to the Crisp Crow Guest Blog Series where we are reading the talented and creative Laura Glenn, Owner and Creative Director of Tailfeathers. Every month I plan to bring you tools, tips and tricks from vibrant entrepreneurs, business...
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Why Get Social In Business?
I often indulge in a little internal chuckle when I get a message or phone call that begins with “I stumbled across your business page in my Facebook feed...” Nope, you didn’t stumble. This was no accident. I put myself there. Right in your path. I often hear business...
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Business Networking for Introverts
There’s a couple of women doing business in Perth. And man, are they doing business. I follow them on social media and I’ve met them a couple of times at various events. They’re super smart, funny, exciting women with great business concepts and just being near them...
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Who Did You Plan On Being?
I am a content writer, editor, social media savvy communicator, super mother and Hills enthusiast, but, when I was small, I wanted to be a lawyer, a musical theatre star and an internationally based roller skating waitress. Preferably all at once. As young people, we...
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Guest Blog Series – Women’s Business
Welcome to the five minutes you will wish you could live again and again; the second in my guest blog series. Every month I plan to bring you tools, tips and tricks from vibrant entrepreneurs, business women and other superheroes, to assist you on your business owning...
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Girl Boss – What Small Business Ownership Teaches My Daughter
When my 12-year-old daughter informed me of her life plan, all the ugly parts of my parenting came to the surface. Her (current) ideal includes buying a farm, rescuing donkeys, baking scones every day and bearing a whole tribe of babies whom she plans to homeschool....
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Guest Blog Series – Mindfulness for Busy Entrepreneurs
Welcome to the first blog in my guest blogging series. Every month I plan to bring you tools, tips and tricks from vibrant entrepreneurs, business women and other superheroes, to assist you on your business owning venture. I'm so pleased to be showcasing Chantal...
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A Blog About A Bikini, and, well, Love
Before I began Crisp Crow Communications, I wrote an anonymous blog for a year. I didn't tell anyone I was publishing, I just wanted to gauge if people would even read what I wrote, and if they'd like it. This blog piece had an outstanding response. I guess it...
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Goodbye Safety Net, Hello Bugs. Why Motivation Doesn’t Work For Me, Especially When The Family Gets Gastro
It’s been a big week for Crisp Crow Communications. It’s been a big week for me too, as a business owner. This is the first week that my hours at my regular job are down to just a few. As of this week, I'm pretty much just relying on myself and my business. School...
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“You… UNLIKER!” Why Getting an ‘Unlike’ on your Facebook Business Page is A-OK!
I was checking my Facebook Business page insights this week and noticed that first little dip signifying someone had 'unliked' my page. In the past, being unliked may have just sent me into hysterics (internal hysterics mind): Why don’t they like me? What was so...
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Storytelling – Both Glorious and Dangerous
I love storytelling. My business is built on stories and my capacity to weave a likeable tale around a concept. The spiralling, uplifting dance of adventure draws me in and takes me travelling. I’m such a willing co-pilot in the shotgun seat. Beginning a business...
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Pricing for Creatives
Every fortnight I write a blog especially for people running hobby, handmade or local businesses via the HALP Australia - Handmade and Local Products page. This week was about pricing. Money has never been high on my values system, which, ironically, does nothing for...
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How to Pick the Ideal 1st Speaking Clients (Actually, it was Just Luck!)
When I was first contacted about presenting at a local organisation’s annual luncheon my first thought was “But! I’m not ready!” Ironically, I was considering attending a speaking intensive that was set to begin that day. Although I’d sung in front of 8 thousand...
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Why Use Instagram in Business?
Hello HALPers... Thank you again for having me in your lovely community as I share with you some of my tried and true tips, advice and social media savvy-ing to help build your business. This time we are tackling Instagram. You should absolutely all be having a...
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3 Helpful Tips To Help You Get Unstuck
Feeling stuck? Here's a free #teamcrispycrow tip we all use: To Get Unstuck! Act unlike yourself. Behave in a way completely outside of regular. Do everything backwards for a day. Leave for work an hour early... Drop in to visit someone, take a walk, buy someone a...
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Guest Blogging – Complete with 1st Big Writer’s Block!
Picture this: I receive my first email from my new website less than four hours after it's live. It’s an offer. It’s a guest blog spot. It’s everything I could have hoped for and I am literally dancing with excitement. Immediately, I know what I’ll write about. It...
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Vulnerability in Business (Go #teamcrispycrow)
I read a really thought-provoking article on Anxiety in Business last week and how it’s hardly acknowledged. The article lead me on a merry trip down the rabbit hole of Google to read a few more. There seems to be a distinct lack of conversation about emotional and...
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Choosing a WordPress Theme (or Wedding Dress)
Pre website launch, I wrote this blog on my Facebook page. If you are in the throes of wading through endless WordPress themes right now and needing some assistance, let me know. Choosing a WordPress theme is a little like picking a wedding dress (no thanks Facebook,...
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6 Easy Steps to a Great Testimonial (Don’t Cringe – They’re Just Not That Awful)
Who cringes at writing a testimonial? In my regular job I wrote references for employees around ten times a year. Some of them were relief staff, some were long termers and all are looking forward to a new adventure with a healthy mix of trepidation and anticipation....
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3 Reasons I Am Distinctly Abled – The Underestimation of Disability in Business
Here’s a list (extensive but not exclusive) of things I am totally rocking at that will help your business: Using the resources I have to create something outstanding Time and energy management Ability to quickly tune into someone's needs and effectively communicate...
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Professional Copywriting skills, combined with natural empathy, means I step into your voice delivering powerful content that sounds like you.
Blogging is a powerful sales tool that is essential for all successful websites. However, it sometimes lives right at the bottom of our To Do lists. Why? Because once we were told we weren’t a good enough writer, or because we’d rather scrub the shower with a toothbrush. Why not stop beating yourself up about it and outsource to someone who adores it?
(Ahh, that’s me.)
I take the responsibility of regular blogging away so you can breathe out.
I guest or ghost (write as you) blog for your business using my expertise and your voice on any subject you like.
I write wellness, business, marketing, real estate, solar energy, meditation, salon, store, beauty, parenting and medical.
You can purchase my blogs as a one off, or buy in blocks of ten, have them delivered once a month and upload all at once, and get a mani/pedi.