Ready to claim centre stage?

Step up with

Strategic PR & digital marketing for performing artists in Australia

upcoming events & featured artists

Latin Floorshow Bookings Available

WA Open Dancesport Championship

Rhythm & Reels: SM Skills for Dancers

Hugo and Bella, young DanceSport champions work together to create a lively and entertaining Latin floorshow for your event

Book by emailing us or send us a DM on IG

The highlight of the WA DanceSport calendar, witness some of Australia’s finest dancers take to the floor in an all new venue with new ticket pricing

2025

Info coming soon

Curtin Stadium at Curtin University

This workshop is the perfect starting point for mastering Instagram, teaching dancers how to strategically build their brands through social media to take their careers to the next level—attracting jobs and creating long-term stability in the industry

COMING SOON

Follow @the.upstage.co for details

get back to what you love; maximise your presence so it does the heavy lifting

upstage was created to guide performing artists towards the spotlight with strategic digital campaigns that captivate audiences and win hearts

Whether you’re a DanceSport legend, budding musical theatre star, future ballerina, brilliant singer, or hopeful clown, if you’re a performing artist, you belong upstage

Learn how to craft personalised social media and marketing on your preferred platforms that showcase your unique talent and boost your brand visibility. If you’re looking to launch your online presence, become easier to discover for work, and stay top of mind for performing opportunities, upstage can help

Based in Boorloo (Perth), consultations are available via Zoom across Australia or in person. upstage delivers decades of expertise in marketing, copywriting, branding, and social media, combined with the unmatched dedication of a Certified Dance Mum

And I’ll teach you to do it fast. Because the stage is calling

need an expert dance mum?

Jay Crisp Crow is a multi award winning digital marketing whizz and ex-showgirl who turned her flair for the stage towards the written word and teaching.
Over the last decade, Jay has written millions of dollars of sales copy and coached over 10,000 of the best humans to find their voice and confidence in the business world.
A proud dance mum to a ballroom-obsessed son, she has built a powerful social media audience and co-authored a children’s book about boys in dance with him.
With studies in Creative Writing plus Musical Theatre at WAAPA, plus decades of performing arts experience, Jay now blends her marketing expertise with her devotion to help performing artists leverage their platforms to stand out, land opportunities, and embrace the spotlight

For more information email jay@crispcrow.com.au or pop into my DMs at @the.upstage.co

Most of the photographs on this page by Refreshingly Ginger Photography