Ready to claim centre stage?
Step up with
Strategic PR & digital marketing for performing artists in Australia
upcoming events & featured artists
Latin Floorshow Bookings Available
Hugo and Bella, young DanceSport champions work together to create a lively and entertaining Latin floorshow for your event
Book by emailing us or send us a DM on IG
WA Open Dancesport Championship
The highlight of the WA DanceSport calendar, witness some of Australia’s finest dancers take to the floor in an all new venue with new ticket pricing
2025
Info coming soon
Curtin Stadium at Curtin University
Rhythm & Reels: SM Skills for Dancers
This workshop is the perfect starting point for mastering Instagram, teaching dancers how to strategically build their brands through social media to take their careers to the next level—attracting jobs and creating long-term stability in the industry
COMING SOON
Follow @the.upstage.co for details
get back to what you love; maximise your presence so it does the heavy lifting
upstage was created to guide performing artists towards the spotlight with strategic digital campaigns that captivate audiences and win hearts
Whether you’re a DanceSport legend, budding musical theatre star, future ballerina, brilliant singer, or hopeful clown, if you’re a performing artist, you belong upstage
Learn how to craft personalised social media and marketing on your preferred platforms that showcase your unique talent and boost your brand visibility. If you’re looking to launch your online presence, become easier to discover for work, and stay top of mind for performing opportunities, upstage can help
Based in Boorloo (Perth), consultations are available via Zoom across Australia or in person. upstage delivers decades of expertise in marketing, copywriting, branding, and social media, combined with the unmatched dedication of a Certified Dance Mum
And I’ll teach you to do it fast. Because the stage is calling
need an expert dance mum?
Jay Crisp Crow is a multi award winning digital marketing whizz and ex-showgirl who turned her flair for the stage towards the written word and teaching. Over the last decade, Jay has written millions of dollars of sales copy and coached over 10,000 of the best humans to find their voice and confidence in the business world. A proud dance mum to a ballroom-obsessed son, she has built a powerful social media audience and co-authored a children’s book about boys in dance with him. With studies in Creative Writing plus Musical Theatre at WAAPA, plus decades of performing arts experience, Jay now blends her marketing expertise with her devotion to help performing artists leverage their platforms to stand out, land opportunities, and embrace the spotlight
Most of the photographs on this page by Refreshingly Ginger Photography
Curious people are the best kind
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