Fresh words that sell


You’re a sassy super hero with a brilliant business you’ve poured time, energy, and tears into building

Your current clients and customers think you are the bomb diggity

but you’re over being a ‘best-kept secret’

Your online brand is bland

You’re so ready to take it up a notch. I can feel it from here.

Here’s how I can help:


crisp brand storytelling crafted by an award-winning

and intuitive website copywriter

Because it’s not as if your words aren’t any good

it’s just that mine will


What if your copy sang like a bird?

A song so memorable your website visitors were still humming your tune long after hearing your message?

I’ve spent a lifetime stepping into characters, getting ‘under the hood’ of brands and businesses

and getting stories told.

And although there’s no one that loves your business and your brand more than you, and although you’re an infinitely clever businesswoman and perfectly capable of constructing a sentence, there’s an ocean of silence when it comes to getting the words from your heart and mind onto the blipping cursor on your screen.

Or those words are just not doing what they’re meant to.

I deliver over a decade of experience communicating as other people (and a decade before that playing characters on the stage), have worked with dozens of brilliant business owners just like you,

and wrote over a million words of conversion creating, bank making, heart fluttering copy last year alone.

Your copy?

It sees me coming. It knows my name.

It trembles with anticipation as I give it an eyebrow.

Your story bows down at the flourish of my pen.

“Your innate ability to step into my shoes never ceases to amaze…”

Jay just GETS YOU and produces killer content to boot. Evidence?

When I was going through and revamping my articles, Jay helped proof, edit, and rewrote some entirely.

Her work was so good, that I was reading one article thinking “GEE! When did I write this? This is GOOD!” Then I realised I hadn’t.

Jay had.

That’s how much she gets your voice.

Maria Doyle

Content Strategist & Trainer, Maria Doyle

I’m obsessed with Jay’s words, I read everything she writes… she is a content superhero who oozes authenticity and she has a quirky style that resonates with me and my business brand.

Jay’s ability to produce content that is in line with your brand is magical. I also appreciated the learning experience that Jay provided; I was offered super-smart strategies to ensure my future content is also on point.

Stop fumbling over your words and spending hours you simply don’t have, engage Jay immediately and be prepared to be blown away. 

Kerri Duff Borthen

HR Expert & Ninja , The SHORTLISTER

“This attention to my About page and brand has meant I am now back on page 1 one of Google…”

As Featured In


Awards and Acknowledgements


This is called small copy - the little bits of writing often ignored but extremely powerful to those who read it. You've been served a tasty platter of my words on this site so far, so let me keep this bit really simple: I write, or teach you to write, compelling, juicy copy that makes your ideal client get a little bit heart-fluttery about your brand. I am intuitive and empathetic but a ripper with structure and conversion - a sweet mix. Writing is my gig. Let me help with yours. Need to know all the things about me? Click here.