Crisp Copywriting

Tasty words that convert

Fresh, Crisp


Tasty words that convert


Join the Crisp Copy Collective to download your FREE guide to writing a brilliant About page

You’re a super hero with a brilliant business you’ve poured time, energy and tears into building

You love your work, your clients,  and you’re ready to take it up a notch

 But, your online brand is bland

You need


fresh brand storytelling crafted by an award-winning and intuitive website copywriter


Crisp copywriting crafted by an award-winning website copywriter

I step into your voice and weave an exquisite story around your brand making your potential clients feel like they’re on a first date so spectacular, they’ll soon be considering a long-term commitment



One on one, individual coaching, because no one tells your story like you

Learn to authentically brand your business, find your brand voice, develop your unique tone, and tell your story. Copy coaching is a delicious mixture of teaching, hand holding, and learning by example



A dazzling online showcase that helps you build connections

I’ll show you how to create content that aligns with your business ethics and guides clients to fall in love with your brand. We’ll focus on organic conversion methods and making the right amount of noise




Give me your vanilla content…

I spent 13 years squandering my writing studies while working in communications for private schools. A couple of years ago I had an epiphany and took my own gig on the road – and surprised myself by becoming a multi-award winning business woman. I mainly write and edit copy for websites and branding (along with the odd chapter in a book and print magazine article), and also teach women how to write smashing copy and communicate on social media. I am a Perth girl who works with women around the globe, am a noisy advocate for business/family/life blend (because “balance” is BS), and I’m always hungry for a new story. Here’s more of mine.

… I’ll mix in some spice

“Jay’s writing is humorous and intelligent but, most importantly, it’s real.
Real is what people connect with, and with Jay’s work, “real” is what resonates through everything she writes.
Plus, she really, really knows her stuff.”

Stacy Gardoll – The Painted Room


As Featured In

“Your innate ability to step into my shoes never ceases to amaze…”

“Your innate ability to step into my shoes never ceases to amaze me.

What I most appreciate is your joy, love, ability, and skill with words to express who I am…

You have this knack of cutting to the chase and nailing it.

I know when we have as it sends shivers up my spine.”

Chantal Vanderhaeghen – Unfold Your Freedom and Franc Essential

“…Jay… extracted from my brain what I was trying to convey in regards to my Sales Page.
I was blown away at how succinctly she captured what I had been fumbling around trying to write…
She was able to capture my tone and wove some of my story into the copy which has really connected with clients.
…One of the other benefits I received was the keyword SEO information and how to best lay out the copy on my website, in order to increase the SEO…
I would highly recommend Jay’s services if you too are fumbling around, wasting time and energy… and want copy that engages and converts.”
Gail O’Keeffe –

“Her sassiness, sense of humour and the perfect amount of professionalism brings authenticity and panache to everything she touches.

She has captured our business identity perfectly (even before we quite knew what it was ourselves!)

Would thoroughly recommend this website copywriter and social media genius….”

Davina Sheldrick – Flourish Enterprises

“…For such a long period of time, I couldn’t find my words.

No matter what I wrote, it never seemed to come out the way I wanted.

Now I have my copy angel on call which has somehow made me enjoy writing again…”

Lauren June – Business Development Strategist