Fresh words that convert

Convert curious readers to committed clients – starting with a free About page writing guide

Convert curious readers to committed clients – starting with a free About page writing guide


You’re a sassy super hero with a brilliant business you’ve poured time, energy, and tears into building

Your clients and customers think you are the bomb diggity

but you’re a little over being a ‘best-kept secret’

Your online brand is bland

You’re so ready to take it up a notch. I can feel it from here. Here’s how I can help


fresh brand storytelling crafted by an award-winning

and intuitive website copywriter

Because it’s not as if your words aren’t any good

it’s just that mine will


writing / editing

Crisp copywriting crafted by an award-winning website copywriter

I step into your voice and weave an exquisite story around your brand making your potential clients feel like they’re on a first date so spectacular, they’ll soon be considering a long-term commitment


copywriting coaching

One on one, individual coaching, because no one tells your story like you

Learn to authentically brand your business, find your brand voice, develop your unique tone, and tell your story. Copy coaching is a delicious mixture of teaching, hand holding, and learning by example


social media content

A dazzling online showcase that helps you build connections

I’ll show you how to create content that aligns with your business ethics and guides clients to fall in love with your brand. We’ll focus on organic conversion methods and making the right amount of noise



“Jay was able to put on paper… what was inside my head and heart but was unable to convey myself.
In addition to being a total rock star goddess copywriter,
Jay was totally professional to deal with and went completely above and beyond the scope of the assignment…adding immense value to my website and business overall.”

Gillian Nathan – Simple Solutions Accounting

Give me your stale content…

I spent 13 years squandering my writing studies while working in communications for private schools. A couple of years ago I had an epiphany and took my own gig on the road – and surprised myself by becoming a multi-award winning business woman. I mainly write and edit copy for websites and branding (along with the odd chapter in a book and print magazine article), and also teach women how to write smashing copy and communicate on social media. I am a Perth girl who works with women around the globe, am a noisy advocate for business/family/life blend (because “balance” is BS), I still feel a tingle when I introduce myself as a website copywriter, and I’m always hungry for a new story. Here’s more of mine.

… I’ll make it burst with flavour

“Jay’s writing is humorous and intelligent but, most importantly, it’s real.
Real is what people connect with, and with Jay’s work, “real” is what resonates through everything she writes.
Plus, she really, really knows her stuff.”

Stacy Gardoll – The Painted Room

As Featured In


Awards and Acknowledgements


“Your innate ability to step into my shoes never ceases to amaze…”

Jay Crisp Crow exceeded all my (very high) expectations in producing the copy for my sales page. I knew I had a great program that every woman in the world should be part of, but I wasn’t conveying it!

Jay saw straight into the heart of what I was offering and has made it sound so damn amazing that I am truly excited to tell everyone about it!

You have saved the day, you High Priestess of copy. I feel like I know what I do and why I do better than ever before.

Ricci Jane Adams

Modern Day Priestess, Speaker, Author, Lightworker Institute

I’m obsessed with Jay’s words, I read everything she writes… she is a content superhero who oozes authenticity and she has a quirky style that resonates with me and my business brand.

Jay’s ability to produce content that is in line with your brand is magical. I also appreciated the learning experience that Jay provided; I was offered super-smart strategies to ensure my future content is also on point.

Stop fumbling over your words and spending hours you simply don’t have, engage Jay immediately and be prepared to be blown away. 

Kerri Duff Borthen

HR Expert & Ninja , The SHORTLISTER

”… a website copywriter who captured the absolute essence of who I am as a business woman and translated it powerfully into words…”

Your innate ability to step into my shoes never ceases to amaze me. What I most appreciate is your joy, love, ability, and skill with words to express who I am…You have this knack of cutting to the chase and nailing it. I know when we have as it sends shivers up my spine.

Chantal Vanderhaeghen

Business Woman, Entrepreneur, Philanthropist, Unfold Your Freedom & Franc Essential

…Jay… extracted from my brain what I was trying to convey in regards to my Sales Page. I was blown away at how succinctly she captured what I had been fumbling around trying to write… She was able to capture my tone and wove some of my story into the copy which has really connected with clients.
 …One of the other benefits I received was the keyword SEO information and how to best lay out the copy on my website, in order to increase the SEO…I would highly recommend Jay’s services if you too are fumbling around, wasting time and energy… and want copy that engages and converts.
Gail O'Keefe

Author, Speaker, EFT Practitioner ,

“I literally had tears in my eyes as I read the first draft…”

Jay…created not only my website platform, copy and pages, but has been a powerhouse of creativity and professionalism. Her expertise helped to curate the random acts of a writer into an effective strategic business plan.

Jay showed tremendous capacity in listening to and interpreting my brief and always offered astute advice… Her excellent knowledge and personal flair stood out and her support was unwavering. 

I’ve benefited enormously from Jay’s skills, talents, personality and passion. It has been astonishing and exciting to have the vivacious and tenacious Jay on my side on what would otherwise have been a perilous journey. Along the way, we laughed, worried, gasped and experienced the peaks and troughs of a new business venture together.

There are no words to express how profound her impact has been.

Annie J Ryan

Author, Annie J Ryan

I met the ‘brimming with awesomeness’ Jay at a… workshop she was running in 2016. The instant I clapped eyes on her, watched and intently listened to her content delivery, I just knew I had to work with her. There was something ‘special’ about the way she expressed herself in person, so I just knew she would be down-right brilliant at word execution.

And I was right! She has a unique way of expressing and extracting information out of clients and putting it down in words.
After weeks poring over my own website, she finessed the content with ease and poignant articulation. Her wordsmithing is nothing short of outstanding… she makes copy jump off the page and land in your lap, just like an enthusiastic puppy.

Not only is Jay the best there is, she is a dynamic inspiration to all women, funny, warm and easy to work with. She’s one in a gazillion.

Jodie Lee-McCulloch

VA, BlueWren Solutions

“…total rock star goddess copywriter…”