Jay Crisp Crow

➕word nerd bird
➕boss and chief copywriter at Crisp Copy
➕ plump + feisty + brave + tired + too much + one #fullysickbusinesschick
➕ co-founder of How Dare She?
➕ “Ma” for a tribe
➕ lover of a Viking


I didn’t start out thinking I’d become the main attraction

I wrote copy. I sold words. I wrote for other people and made them lots of money. I was the chorus line dancer for a stream of clever women in business.

My clients were published in Huffington Post, in Elephant Journal, in books, magazines, and online. They won awards with my words and I slow-clapped them with pride.

I was asked to tell my story, then again, then to present a copywriting workshop, then a class, then a Masterclass, then five. And soon Crisp Copy was launched and I was teaching writing to women in business and mentoring copywriters and other marketing professionals from all corners of the globe.  

I wrote a chapter in a book, then another. I won some awards.  Anyway, you know the story: “small-town word nerd becomes shiz-hot woman in her own right and surprises even herself.” I found I’m not too past-it to step up and take the microphone and tell a story, teach what I know, make some noise. 

So, now I sometimes get out. Wear a dress. Talk to humans. But most of the time I am writing, making other women lots of money all while wearing yoga pants and talking to the geese at the back door in my Australian hillbilly home office. 

Does anyone feel comfortable singing their own praises?

Showgirls, perhaps.

I’m no Vegas Dancer*, so I’ll tell you what I love, instead. I get my kicks writing YOU.

It tickles my fancy; it’s like chicken caesar salad, Portishead on the radio, and new lipstick joy, all rolled into one.

I completely understand why it’s tough to showcase your outstanding, relevant achievements. Why? Because sometimes you are simply too close to your own brilliance to recognise the shimmer. But, I see your shine.

This ability? It’s lead to building an incredible business and brand delivering copywriting and copy coaching to women in business all around the world. 

I’ve turned a love of stories, people, teaching, and writing into an award-winning business built on taking the best parts of you and your brand and directing the spotlight onto them.

So, I sing about that.

And now, I come and speak to people (your people, if you like) about brand and business building, stepping away from safe, all things copywriting, and finding your voice (or just how I did it all with $0 capital and no business acumen). 

As long as there’s cake.

Check out what other people who have had me work with their team, or speak with their good folk, have said about me here.

Or, check my copywriting chops here.

Jay Crisp Crow – Professional Biography


Jay and her daughter, Ella. Ella and Jay are Co-Founders of How Dare She? a platform for voices for those identifying as women.

Jay Crisp Crow is a harried mother, business owner, and ex-showgirl who used to sing on the back of monster trucks before having children and getting ‘sensible’. She spent far too many years working in private school communications believing she couldn’t make a living as a writer before having an epiphany and taking her own gig on the road.

She somewhat surprised herself by becoming a multi award-winning copywriter, editor, and copy coach working with women in enterprise around the globe. Building an incredible career based on the art of writing words that sell, Jay has turned her love of stories and people into something she never thought possible – a sustainable, thriving business. She regularly teaches, presents, and speaks in Perth and online on everything from Staying Away From Safe Copy to Disability and Business and Being Both Fat and Successful.

A musical theatre nut, WAAPA alumni, invisible illness warrior, and converted Hillbilly, Jay is the third owner of an 85-year-old house everyone in the Perth Hills seems to have a connection to and has filled it with children, creatures, friends, and associated mess. After a lifetime of looking forward to following in her Mother’s footsteps as the penultimate Stage Mum you will now find her getting soggy on the sidelines of a netball, soccer, or hockey field. Often on the same day. She’s the second loudest parent there after her husband – the best bloke in the world.

For a lifetime Jay believed she wouldn’t be able to make a living as a writer. She is thoroughly enjoying disproving that prediction.

So, I’m here to sing about that

* not a Vegas Dancer, but one of my first paid jobs was singing the National Anthem on the back of Monster Trucks. Random fact.

As Featured In

Jay made some noise here:


WE Shine Event – Panelist 

Business Women Australia – Panelist

Boss Mode Radio: Raw Ambition Series – How Dare She?

Boss Mode Radio: Perth Royal Show

WILD’C – Women in Leadership Driving Change – Guest Speaker

Mundaring Chamber of Commerce Awards – Guest Presenter

Motivating Mum Online Series – Guest Speaker 

Business Business Business Small Business Skills Summit – Guest Presenter

Roooar Magazine and Community – Guest Presenter

Sam Winch: Behind the Businesses – Guest Speaker

Mama Creatives – Guest Presenter

Conscious Lady Bosses Rising – Guest Presenter

Perth Makers Market – Guest Workshop Presenter

SmartChicks Online Series – Guest Presenter

Stories From The Heart – Guest Storyteller

89.7FM Perth – In The Money with Matt Mckenzie – Radio Guest – Listen to the recording here



Her Story Daily – Be The Star Of Your Own Show

Facing Fears – The Invisible Disability

Key to Authority – Key To Building Relationships Through Authentic Content

Law of Effortlessness – The Business of Copywriting

 Fearless Creators – Mistakes in Copywriting (including using the word “passionate”)

Aussie Bloggers Podcast – Brand Voice



Roooar Magazine – Copy Consultant

Featured Writing: How Dare She?The Huffington PostThrive Global, Family Capers, B-Directory, Artful Business Community, Grafika Studio

 BloggersSEO – SEO and Copywriting

KidMagazine – Interviewee

F Magazine – Interviewee

Behind The Brands – Interviewee

Startup News – Interviewee



 AusMumpreneur – WA Business Excellence Gold Winner 2018

Brilliant Biz Mums – Best Business and Life Clarity 2017

Business Women Australia – Business Woman on the Rise 2016

Nifnex – 100 Most Influential People of Perth 2016

Mundaring Chamber of Commerce – Excellence Micro Business 2015

100 Women of Influence – Nominee 2018

20 On The Rise – Semi-Finalist 2018

Avon Valley Chamber of Commerce Business Excellence Awards – Judge – Business Person of the Year + Business Woman of the Year 2018

Mundaring Chamber of Commerce Business Excellence Awards – Sponsor 2018



Stories From The Heart – Edition 1 – Contributor

 Inspire Journal – One of the ‘Original 40’

Oh Hello Beaufort Magazine – Featured Writer



How Dare She? – Co-Founder and Editor

The Bridge Between – Co-Founder and Writer

Perth Hills Stories – Founder and Editor

Looking for copywriting? You need Crisp Copy (it’s my business home!) 

Free writing advice at random and irregular times? Get on my favourite list: 

This is called small copy - the little bits of writing often ignored but extremely powerful to those who read it. You've been served a tasty platter of my words on this site so far, so let me keep this bit really simple: I write, or teach you to write, compelling, juicy copy that makes your ideal client get a little bit heart-fluttery about your brand. I am intuitive and empathetic but a ripper with structure and conversion - a sweet mix. Writing is my gig. Let me help with yours. Need to know all the things about me? Click here.

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Jay Crisp Crow acknowledges the Traditional Owners of country throughout Australia and recognises their continuing connection to land, waters, and community. This business pays its respects to them and their cultures; and to elders past, present, and emerging.