two birds crunchy in the middle

 

and yep, Jay Crisp Crow is really my name

I’m quite partial to picking the guts out of labels

(before examining them carefully and putting them back – reordered, if I need to)

Mine currently are:

+ She/Her

+ word nerd bird

+ my own boss; premium copywriter + copy mentor at Crisp Copy

+ podcast host at So Crisp + Don’t Tell Me What To Do

+ ex showgirl + Musical Theatre tragic + Speaker – see Mum, I did do something with my stagecraft training

+ Ma for glories I can’t believe I raised + lover of a Viking Roadie + try to be that friend that remembers birthdays but instead buys people presents when I see something they’ll like as I know that former goal is personally unattainable #GiftsAreMyLoveLanguage

+ fat + feisty + brave + tired + too much + a #FullySickBusinessChick

I’m also constantly changing my mind about these labels

For an ex-showgirl, I was unexpectedly scared of the spotlight when I first launched my brand

After what felt like 457 years in school communications, ‘selling’ private education to parents, I started my business partly to never have to speak to another human again. I was ‘just’ going to write the copy. ‘Just’ going to sell words. From my cottage. In my Ugg boots.

In the beginning, I was perfectly content writing in other women’s voices and making them oodles of money. And for the first time in my life, I was satisfied with a spot in someone else’s chorus line. 

Turns out, you can take the girl off the stage, but not even the hardest knocks can take the stage out of the girl. 

Because the moment I was asked to tell my story, then present a copywriting workshop, then a class, then a Masterclass, then five more to women all around the globe? That raggedy ol’ starlet, now chubby and worn down by single parenting, new husband and babying, plus juggling a chronic illness and a part-time job. Well, she kicked off those woolly boots and threw on her dance shoes like her life depended on delivering a torch song.

Which, perhaps it did.

Because nothing will force you through personal growth like starting a business where the main thing you’re selling is yourself. It might be dramatic to state – I do have a reputation for being a little extra – but stepping away from safe and launching Crisp Copy,

I think it saved me.

I *know* it ‘made’ me. Made me abandon the decades of expectation about how good, polite women behave. Made me question every single lesson I’d ever learned about money, self-worth, and asking for what you deserve. Made me celebrate my 51% extrovert/Mentor Teacher nature and give myself – and other women like me – a platform. 

And now? I still deliver premium, blow-your-hair back copy for brands and businesses. I write over a million words a year for women in business – from About Pages that make readers cry to Sales Pages that net $6M over a couple of launches. Plus, for the past 6 years, I’ve been honouring the part of me who wants to teach by example: I’ve trained over 10 thousand women to write the words they mean and make money from them, and to be confident doing it. To reject the belief they have to sound ‘professional’ to be the expert and to embrace the humanity in their copy. It’s a darn fine reason to step back into the spotlight. 

#openbook

 

I believe having a voice and a platform in the world we live in is both a privilege and a responsibility.

I wrote a chapter in a book, then another. I won some awards.  Anyway, you know the story: “small-town word nerd becomes shiz-hot woman in her own right and surprises even herself.” I found I’m not too past-it to step up and take the microphone and tell a story, teach what I know, make some noise.

So, now I sometimes get out. Wear a dress (y’all know the one). Talk to humans. But most of the time I am writing, making other women lots of money all while wearing yoga pants and talking to the geese at the back door in my Australian hillbilly home office.

The 2 brands under the Crisp umbrella are powered by the desire for the amplification of women’s voices in every industry, in every sector. I believe women should write and speak the stories they can stand by, to serve the people they want to serve. I believe money in a women’s bank account will change the world, and I know words can put the dollars where they need to be

7 years of business building (from scratch), tens of thousands of readers and learners, a lifetime on the stage pre-brand creation – learning about stories, about voice, about the confidence to appear, hook the audience, and turn them into consensual putty in your hands, lived-experience disability, poverty, financial ‘success’, empathy bordering on spookiness, all woven through my teaching, all delivered through the human-centric medium of storytelling

My hand-selected team, (proofreaders, sensitivity readers, tech-folk, business and brand strategists, teachers), my Old Man Crow, who does all the heavy lifting, my children, who keep me honest. I acknowledge, although I grew up ‘poor’, my single Mother moved mountains to put me through private schools, sent me to travel around the world, and financially supported me through University. Although I became disabled, the country I was fortunate enough to be born in caught me, financially supported me, and provided some assistance with healthcare while I found my vocation and turned it into something. These privileges have resulted in me being able to build my business and my brand. I have lost opportunities and a job due to fatphobia and/or chronic illness but have never personally experienced racial discrimination, nor have struggled with access to education, food, or safe housing – for either myself or my children. Because of these privileges, I set aside time every quarter for professional and personal development, learning from a diverse range of teachers, predominantly women

For every client who happily hands over their credit card details for $10K worth of copywriting, there are another 10 women at the start of their business adventure or who are in transition and cannot afford to hire a premium copywriter. I know, I was that woman at the beginning. For this reason, I have oodles of free and low-cost options for accessing me, including podcast episodes, blogs, downloadables, online workshops, some speaking events, being on my email list, and my social media channels. I set aside at least 10% of my time, energy, and expertise to create and deliver pro bono education and/or services to brands run by marginalised folk, specifically women. I offer scholarships for all of my big copywriting courses, and low-admin fee payment plans for those who need (or want) it.

From a mentoring perspective, my collective experience helps me treat each individual client as the multi-faceted woman they are, without shame, without a one-size-fits-all approach, and without any of that ‘mindset will fix everything’ bumf

Yeah, I’m a terrific try-hard

No, really. And I’m not ashamed of it. I’ve always been this way.

So, this is how I tackle what’s at the heart of my work. 

You are welcome to invite me to speak to your people if you’re good people. You are welcome in a Crisp Copy course if you identify as a woman or non-binary. You are also welcome on my client list if you’re any kind of great human with a really juicy brand. I’m She/Her, you can let me know your pronouns when we start our work. 

The copy on this website, the Crisp Copy website, and in my copywriting courses has been read by a sensitivity reader from the LGBTQIA+ community who is also from a CALD background. I identify as a disabled person (disability first language purposeful) while acknowledging I have extraordinary privilege, my disability is not immediately noticeable, nor am I a disability expert, so can only speak from a perspective of lived experience.

However, I believe it’s this lived experience point of view that has meant Crisp Copy and my personal brand has always been run this way. It’s been my natural inclination to seek out, try to understand, and amplify the voices of marginalised people, particularly women. At its heart, Crisp Copy exists to, and is powered by the desire for, the amplification of women’s voices. While fighting for inclusion isn’t necessarily my business, it’s been a large part of my life. Sometimes, I get it terribly wrong. But I do my best to breathe, learn, then change what I need to.  

As a solo operator with a small team of carefully selected subcontractors, I’m committed to working with people who are bloody thrilled to do this work with me and paying them appropriately; a diverse range of fine folk from all walks of life with different perspectives, opinions, ideas, and talent to create a culture allowing me to deliver you the best possible work, while always realising I have inherent, unconscious bias. Especially against the patriarchy. But fuck those guys. 

Ultimately, I believe we are all at our best when not only everyone is represented at the table – but also has the means and roadmap to get their butts in a seat at that table.

I aim to constantly upgrade the size of my table and make you feel welcome here.

Allow me direct access to your psyche via your ear canal …

It won’t hurt a bit

Curious people are the best kind

so ask me the things

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Jay Crisp Crow acknowledges the Whadjuk people of the Noongar Nation as the custodians of the majestic lands where Jay Crisp Crow is based. This acknowledgment extends not only to the traditional and ongoing custodianship but also extends to recognise the deep and eternal spiritual connection that the Whadjuk people have with the land. Jay Crisp Crow acknowledges that sovereignty has never been ceded. That this place always was, and always will be Whadjuk land. Jay Crisp Crow wishes to pay respect to the Whadjuk Elders of the past and present day. Like the beautiful trees of the Parkerville area, Jay Crisp Crow acknowledges that the Whadjuk people and Whadjuk culture are deeply rooted here and will forever be connected to this land. - This acknowledgement was written for Jay Crisp Crow, Crisp Copy by Louise O'Reilly.