make your brand voice sing
control your own story
waltz confidently forward with a plan for everything to the dulcet sounds of 'cha-ching'
3 months of Jay for a full-tilt brand messaging overhaul
Deep-dive brand strategy.
Messaging that converts.
Copy with a spine.
and A plan for the whole damn thing.
This is for when the whole ecosystem needs to start making sense
For 3 months, you get me in your corner. Strategy brain. Storytelling instinct. Messaging systems. Copy chops. Launch thinking. Pattern recognition. Tiny business exorcisms if/when required.
We look at the whole shape of the thing: your audience, positioning, competitive edge, offers, story, website, funnels, emails, socials, launches, and whatever else is currently held together with Canva, crossed fingers, and sheer force of will.
The good news? This service can flex around what you actually need.
Full brand overhaul? Lovely.
Rebrand in progress? Bring it here.
Already have the ideas and need someone to pressure test, validate, refine, and stop you accidentally choosing vanilla when the intention was to spice it up? Perfect.
For 3 months, I’m in the process with you, helping the whole thing land cleaner, sharper, and more profitably.
"When she offers you an intensive, she means intensive! She worked a whirlwind of copy magic, website rewrite, and refresh. It was copywriting, motivational coaching, and business wisdom mixed."
You're already doing the budget in your head
You’re already doing the budget in your head, going over what’s going to hit you in the pocket. The website. The designer. The font that feels expensive. The brand shoot with a leaning-against-a-blank-wall photo that will make those dreamy dream clients absolutely want to work with you.
When are you going to invest in what you actually say?
If you’ve decided the investment is certainly not going to be an AI app open Frankensteining sentences together from competitor’s sites and old bits of marketing at midnight…
thank all the goodnesses you’re here.
Before you build the thing, style the thing, photograph the thing, launch the thing, or ask a designer to make the thing look like a million bucks, you need to know what the thing sings.
Then, your designer has a brief with teeth. Each page of your website has a (strategic) job. Your photos have context. Your copy stops limping around trying to make sense of a brand that never decided what it wanted to be when it grew up.
Here's my proposal: be my main squeeze
This is not a tidy-up, although do get used to seeing my elbows getting deep, deep in your stuff.
This is a full mechanical inspection of your brand engine.
We find the drag, the leaks, the dead weight, the parts that never quite worked well together without a dodgy squeak, and the bits you keep forcing because nobody has told you they're not connected to anything useful (and that's about as much as I know about cars but you get the... drift).
In 3 months, we'll take apart the whole messaging machine:
* The audience who no longer buys the way they used to
* The offer that is brilliant in your head but oddly anaemic on the page
* The website that feels like it was built for a previous incarnation of you and/or the business
* The funnel that is wonky or keeps asking for clicks before it has earned them (or, worse, forgets to ask for them at all)
* The brand voice that has been flattened by too many opinions, too many 2am vulnerability hangovers, and far, far too many 'shoulds'
“…Take your investment and multiply it by 10. That’s the value you get from Jay…”
You need the grownup Jay
You want a senior brand and messaging strategist across the whole picture, not someone rearranging headlines while the foundation is quietly sinking. You want your brand voice to sound unmistakable across your site, offers, emails, socials, launches, and team comms, without needing to personally inspect every syllable like a deranged word customs officer. You are ready for deep work around audience, positioning, competitive edge, story, offers, and the way your brand makes money. You have a good thing. Maybe a very good thing. But right now, the way it is showing up online does not match the scale, quality, or ambition of the business you are actually running. You need more than advice. You need strategy, messaging, copy, direction, and a plan that ties the moving parts together. You might have a team, a VA, a designer, a developer, a social media person, or several clever humans who all need the same brand brain to work from. You are not here for a personality transplant. You are here to sound more like yourself, with more clarity, more consistency, more confidence, and far less “what are we even saying here?”
3 months. Bigger access. Sharper strategy. Every tool I’ve got.
$7777 AUD
Brand messaging strategy built by someone who has made sales pages print money
branding
retainer
I only take one client at a time for The Suite because boy oh boy, did I learn my lesson about burnout in the previous version of Jay plays Business Barbie?
This is deep work. I am not stacking five of you on top of each other and pretending my nervous system is a productivity hack.
3 months of high-touch strategy, messaging, and copy support. We will set the rhythm that suits the project, usually weekly or fortnightly sessions depending on what we are building, reviewing, and launching. Zoom is standard. If you are near Fremantle, we can sometimes do it over coffee and call it strategy, because it absolutely is. As they've always been, your team is welcome. If your VA, social media person, assistant, or internal crew need to be looped in, we will bring them in where it makes sense.
Support type
Email, messages, Video when it’s easier to show than tell, and Asana if you want everything tracked. If you already have a system you love, let me know. Aforementioned coffee dates also possible.
What happens between sessions
You send the question, draft, link, or sticky situation. I send back the decision, direction, structure, or fix. No spiralling, no twenty tabs, no guessing.
What happens after
I’m not ditching you. If you still want support, we roll into a maintenance dose of Jay with a monthly check in, a lighter review lane, or another sprint when you’re ready to level up.
If you're still here and nodding, let's do this properly
I want us to look into each other’s eyes before investment changes hands. So we can size each other up. Not in a weird way, in a grown-up way. It can be a quick chat online so you can ask any questions, I can listen to how you talk about what you’re actually trying to do, and we can both decide if this is the right fit. It saves you from buyer’s remorse and me from dragging someone uphill who did not want to climb.
I do offer payment plans, check the FAQ below for all the details. And I’m happy to send you an invoice old school. Also, I charge in AUD regardless of where you live in the world. Check your exchange rate, you’ll likely be pleasantly surprised.
Looking for something different?
Oh, so FAQ
Who are you?
I'm Jay, I used to be a pretty well known copywriter and speaker until I found my blood pressure around my ears and my happiness around my ankles. Now, I pick and choose who to work with for brand strategy, messaging, and story building. If you are done sounding like the middling generated AI voice everyone else sounds like, I am for you. My superpower is hearing what you are trying to say, finding the gold underneath it, and turning it into a clear messaging spine you can actually use across all your content.
What will I actually get?
That so depends on what you need. Some people need insight. They need aha moments on tap and to clock off from Zoom feeling like they finally 'got' it. However, you are not paying for a motivational TED Talk and a pat on the head. If you need tangible, we'll make sure you walk away with decisions, language you can repeat, and a structure you can build on. Probably most importantly, and how I run this evolution of my brand differently to the old Crisp Copy, you get me. Less courses, DIY, and templates, way more Jay.
What about response times?
Weekdays, you will hear back within a couple of hours, often faster. If it’s urgent, message me and I’ll treat it like you’re my own kid who just caught the bus solo for the first time. Weekends are lighter, but if something is truly time sensitive, ask and I’ll tell you what’s realistic.
Will this work for my business?
Yes, because we are not doing industry cosplay. We are doing humans, decision making, and clarity. Every industry has the same problem in different outfits: confusing messaging, fuzzy positioning, and a story that does not land. We build the backbone so your brand can speak like itself, not like a templated version of whatever your competitors are doing.
What if I implement slowly?
I won’t panic, and I won’t let you either. The Suite gives us 3 months to move properly through strategy, messaging, copy, campaigns, and whatever else needs sorting without treating your brand like a frantic weekend renovation. If implementation takes longer because your team, tech, calendar, or actual life gets involved, we work with that. We prioritise, adjust, and keep the momentum moving so you are not left with a beautiful pile of strategy and no idea what to do next. This is not about rushing for the sake of speed, it is about building the system, making the right calls, and getting the most useful pieces live in the right order.
What happens if I can't attend a session?
Detention. That’s it. Jokes. You can absolutely reschedule with at least 24 hours notice. Just know my calendar can be tight, so the exact day and time you want may not be available at short notice.
If you need to bump a session to the following week, we can do that, within reason. In a four week container, I cap reschedules at two, because the whole point is traction, not procrastibaking our way into the next quarter. I will hold your hand, but I will not let you drag this out until it feels cosy. Small business is not cosy. Finding your voice is not cosy either.
No-shows happen, but a no-show forfeits that week’s session. You are paying for my time and my preparation, and I build momentum week to week.
Do you have a payment plan?
Yes. If you want to split it up, we can do that. Payment plans start before our first session, and as long as payments clear, sessions stay booked and support stays flowing. If you need a specific structure, tell me what works and I will tell you what is possible.
What if I just want copy?
Sometimes I still offer straight copywriting, especially if your messaging is tight and your branding is tickling my fancy. Email me for a quote.